Whatever the project, I look for the story. Is there an opportunity to educate, entertain and inspire? What is the best medium and if there are several channels, how can I craft the narrative to be just as engaging in both digital and print?

I like to think of storytelling as an interactive art form, creating an emotional connection that influences decisions, behaviors and builds empathy. The videos featured here range from product storytelling, to people and organizations doing good in the world.